Content Strategy UK & London IA present


We’re privileged to welcome three of New York’s finest content strategists to London, for an evening of informal discussions, socialising, and perhaps a little drinking.

Rachel Lovinger

Rachel Lovinger As a Content Strategy Lead at Razorfish, Rachel Lovinger (@rlovinger) is interested in connecting users with the quality content they want and need. She uses her experience in online content production and publishing to help develop processes, best practices and innovative ideas for Fortune 500 companies looking to use digital content in more meaningful ways. Rachel started Razorfish’s Semantic Web Affinity Group, and remains dedicated to exploring a future in which information is more efficiently structured and connections more easily discovered. For many people, her foundational Boxes & Arrows article, Content Strategy: The Philosophy of Data, gave a name to a practice they were already involved in, but didn’t know it. She also regularly shares her views, along with her colleagues, on Razorfish’s Content Strategy blog, Scatter/Gather.

Jeffrey MacIntyre

Jeffrey MacIntyre (@jeffmacintyre) is the principal of Predicate, a New York-based content and editorial strategy consultancy for digital publishers.

He works and speaks widely as an independent content strategist and field expert in the intersection of content publishing, programming and product strategy online. With 10 years’ experience in both professional services and digital, print and broadcast media, Jeff has worked with premier media properties (at Condé Nast, Yahoo!, A&E, Reuters and the Washington Post Company), design agencies (at Behavior, HUGE, Razorfish and Schematic, among others) and leading authorities in user experience design to craft effective content strategies.

Jeff is a prolific commentator on digital content (A List Apart, Information Architecture Summit, Gilbane, Content Strategy Forum, J. Boye, Content Strategy New York and CHI-Atlanta) who also moonlights as a freelance journalist on related subjects for the New York Times, Wired and Slate.

Karen McGrane

Karen McGraneIf the internet is more awesome than it was in 1995, Karen McGrane (@karenmcgrane) would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped create more usable digital products through the power of user experience design and content strategy. Today, as Senior Partner at Bond Art + Science, she consults on projects ranging from personalized portals to data visualization to advertising strategy.

Prior to starting Bond, Karen helped build the User Experience practice at Razorfish, hired as the very first Information Architect and leaving as the VP and National Lead for UX. Over the decade she spent there, she led projects for dozens of clients, overseeing major redesign initiatives for The New York Times, Condé Nast, Disney, and Citibank.

Karen is also on the faculty of the new MFA in Interaction Design program at SVA in New York, where she teaches Interaction Design History, focusing on the key movements and trends that have shaped the field, and Design Management, which aims to give students the skills they need to run successful projects, teams, and businesses.

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